Existing Customers

Google Places Optimization Tips Get Your Local Business Listing On First Page Of Google

January 19, 2011 By Kim

Do you have a local, brick and mortar business? If so, you should add your business to Google Places. Google Places is the ultimate source for local business advertising. Even better, it’s free to add your listing!

By Sam Hopkins

Do you have your business appearing on the first page of Google?

If you are a small business owner I am sure you have heard about Google Places – Google’s free business listing service. And if you haven’t do a search for Google Places and fill in the form and then come back here to get tips ho how to get more bang from your free Google Places business listing.

Back in 2009 Google relaunched it’s Business Center to Google places, which allows local business owners to create a profile of their business, including phone number, address, website, pictures, videos, trading hours, etc and also mark your business location on the Google Maps service.

Creating a Google Places listing is a great way to get your business (even if you don’t have a website) to appear on the first page of Google search results when someone performs a local search.

A Google Places listing is very easy and straight forward to set up, however what I want to do in this article is get you a few extra tips that will help you get more leverage from your Google Places listing.

1. Customers Reviews – The more reviews you have on your business listing the better it will perform. First it provides social proof to your customers or potential customers also it will help to keep your listing near the top.

A good way to do this is to send an email to your new customers asking them to leave a review; this can be done on complete autopilot with an autoresponder or email management service.

Include a link in your email signature inviting existing customers to leave comments, ask people on your Facebook page, and when people enter your shop/store.

2. Other Business Listings – Google scrap information from other business directories to verify phone numbers, address, etc are the same and also places these listings in your Google Places profile. Make sure all the other business listings you create in other directories are consistent.

3. Keywords – This is a very important factor when creating your business listing. If you have a house painting business in Parramatta, Sydney you would want to target keywords like “house painting” “interior house painter” “exterior house painter” “residential painter”, etc.

Do not try and trick Google by placing loads of keywords into your company name. For example if you have a house painting business called ABC”s Painting Service then you may want to list your company name as ABC”s House Painting Service.

This way you can get 2 of the keywords you are targeting “House Painting” instead of just “Painting” however if you try and stuff keywords into your company name for example: “House and Commercial Painter, Interior & Exterior ABC Painting Company” just to get more keywords, it may work in the short term but Google quickly picks up on this and it will work against you.

Needs help with adding your business to Google Places? I can help! Contact me today to get started.

If you would like to learn more advanced tips and methods to get more bang from your Google Places Business Listing them make sure to pick up your FREE copy of Google Place Optimization Guide as a bonus you will also get a FREE copy of Facebook Marketing for Small Business.

Sam Hopkins helps local small business owners use the internet to increase leads and sales while lowering marketing costs.

Article Source: http://EzineArticles.com/?expert=Sam_Hopkins
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Segmenting: The #1 Sales Technique

Salespeople often get a bad rap. It doesn’t matter what they’re selling – one bad experience with a scummy, slimy swindler and you’re left with a bad taste in your mouth for quite a while.

But for every scalawag salesguy, there are dozens of serviceable and accommodating sales reps that truly want to help you find the best product out there.

They engage you, ask you questions and soak up clues that could possibly aid them in closing the sale. They aren’t pushy, overbearing or deceitful, but instead they’re informative, helpful and driven to find a good fit for you – no matter if you’re buying a car, a pair of shoes, a puppy or a television.

Segmentation can help your email marketing campaign function in the same way. Read on to find out how to use this tool to maximize profit and keep existing customers happy.

Give Subscribers What They Want

When you segment your list, your email campaign assists your prospective customers and clients by providing them with emails that match their specific interests, just the same way a salesman would.

Here’s a compilation of our most informative segmentation posts to help you turn your campaign into a selling machine.

Start Segmenting: 3 Easy Steps
If you have more than one web form on your website and you’d like to track which form pulls in the most subscribers, learn how to segment using our ad tracking feature.

Email Web Analytics: 2 New Segmenting and Targeting Options
Ever wonder which subscribers aren’t opening your emails? Want to know who is clicking on certain links to your website? Segmentation makes both of those things possible.

Email Segmentation: 5 Groups You Can Easily Target
Learn how to focus on your non-responsive subscribers and those people who actually open your messages to make your campaign more relevant.

Email Segmentation: More Groups to Target
New subscribers and people who click on links throughout your messages are also important groups to target. Figure out how and why you should follow those subscriber trends in this post.

Segment Customers to Build Loyalty
When you have an existing customer base, it’s important to focus your energy on retention. Keeping those buyers happy and encouraging repeat business can be tricky. Take a softer approach to win their loyalty using segmentation.

Email Segmentation: Easily Target Customers
Your existing customers are just as important to your business as new ones. Reward repeat customers for their loyalty and drive repeat purchases by separating them from the masses and sending them specialized messages.

Email Segmentation Lifts Sales over $31,000
Ever run into a predicament and send a message to the wrong group of people? Here’s how to correct the mess up.

Segmentation Screwups: How to Recover
When you have an existing customer base, it’s important to focus your energy on retention. Keeping those buyers happy and encouraging repeat business can be tricky. Take a softer approach to win their loyalty using segmentation.

See for Yourself

If you haven’t tried segmenting your campaign before, there’s no time like the present to try it out.

Hopefully your subscribers will thank you for providing timely, relevant and targeted information by spending their hard-earned money with your company.

Let us know how it goes!

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